PSF Insight exists because most Singaporeans make their largest financial decision, buying a home, with less data than they have for a $50 dinner reservation. We aggregate every public residential transaction in Singapore, layer it with AI analysis, and make institutional-grade property intelligence accessible to everyday buyers and owners.

Our Mission

To democratise property market intelligence in Singapore. The data has always existed, but it lived in PDF reports, paid databases, and the heads of agents who had every incentive to share selectively. We surface the same data points that property funds and developers use, in a tool any homeowner can navigate in five minutes.

Honest

We report what the data shows, not what makes a project look good. If your property has lost value, we say so.

Independent

We earn revenue from subscriptions, not from agent commissions or developer kickbacks. No conflicts of interest.

Comprehensive

361,000+ transactions, 4,800+ projects, all 28 districts. Private, HDB, EC, and landed in one place.

What We Do

PSF Insight provides three core capabilities for Singapore property buyers and owners:

P&L Calculator for Owners

Enter your purchase details and we estimate your property's current market value based on real comparable transactions in the same project. We flag whether you are above or below the project's recent PSF trend, show you how your district has performed, and provide AI-generated analysis grounded in supply pipeline, vintage profitability, and exit demand assessment.

AI Buyer Assessment

Tell us your budget and preferred bedroom count. Our AI runs an analysis across recent launches, district pipelines, rental yields, and infrastructure catalysts to help you evaluate where your money will work hardest. The recommendations are advisory, not promotional. We do not get paid by developers.

Project Comparison and Deep Dive

Stack any 2 or 3 projects side by side on PSF trends, bedroom mix, vintage returns, and pipeline pressure. Drill into individual projects for neighbourhood comparison, supply outlook, and developer sales history. The same depth that institutional investors use, in a free tool.

Our Data Sources

Every data point on PSF Insight comes from official government sources. We do not estimate, scrape, or fabricate. Sources include:

  • Urban Redevelopment Authority (URA). Private residential transaction data, development pipeline, developer sales, rental median data, and quarterly property price index. Refreshed weekly via official URA API.
  • Housing Development Board (HDB). HDB resale transaction data accessed via data.gov.sg. The most comprehensive Singapore property dataset is now genuinely combined with private data in one platform.
  • data.gov.sg. Quarterly price indices and rental indices for both private and public housing, allowing direct comparison across segments.

Read our full Methodology and Editorial Standards for the technical details on data refresh, calculation logic, and AI analysis approach.

How We Make Money

PSF Insight operates a subscription model with three tiers:

  • Free. 5 lifetime AI insights, full market data, all charts, and tools.
  • Starter (S$9/month). 300 AI insights per month for active homeowners.
  • Pro (S$29/month). 1,188 AI insights per month for property professionals and frequent users.

We also run advertising on the site to keep the free tier sustainable for everyone. Both revenue streams are unrelated to the underlying property recommendations, ensuring our analysis stays unbiased.

Our Editorial Approach

Articles on PSF Insight are written and edited by our team based on Singapore-specific data, regulatory rules, and observed market patterns. We do not accept paid placements, sponsored content, or developer-funded articles. Every article links to the underlying data sources where applicable, and we update them when policies change.

If you find an error, an outdated regulation, or a number that does not match official sources, contact us at help@northstareducation.io. Our methodology is open to scrutiny.

The Team

PSF Insight was founded by Ho Ka Chee, a strategy and growth operations leader with 9+ years scaling revenue and building data platforms at AWS, Uber, and Adyen. The product was built leveraging modern AI development tools, demonstrating how a small, data-fluent team can ship enterprise-grade analytics that previously required dedicated teams of engineers and analysts.

The platform combines deep familiarity with Singapore's property market regulations, decade of experience translating data into business decisions, and an obsession with making complex information legible to non-experts.

Contact Us

For feedback, partnership inquiries, or data corrections: help@northstareducation.io

For privacy-related questions, see our Privacy Policy.

For terms of use, see our Terms of Service.